One Simple Ingredient

Real Beef: A long list of nutrients, one simple ingredient. Food should be delicious, and you just can’t beat beef's mouthwatering flavor as the ultimate, authentic source of protein.

Accept No Substitutes

Food should be delicious, and simple. So when it comes to authentic sources of protein, and great flavor, there's simply no substitute for beef. 

Here in Washington, 9,000 family farmers and ranchers raise beef to nourish their families and yours. For them it's all about living their passion and fueling their family's strength, and beef delivers. But these days there's a lot of options on menus and at the meat case, so you might have questions about which protein is the best choice for you and your family.

Whether you have questions about how beef is raised or how it belongs in a healthy balanced diet, we have answers based on peer-reviewed research, and the authentic stories of local farmers and ranchers. 

Still can’t find what you’re looking for? Send us an email and we’d be happy to help. 

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Beef For Strength

Beef's nutrients, along with a healthy lifestyle, work to provide our bodies and minds with the fuel we need to be the strongest versions of ourselves. Learn from a Registered Dietitian about how beef can fuel your active life.

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Beef In a Sustainable Diet

How can beef promote your health and help prevent nutrient deficiencies? But how does raising cattle for beef play a unique role in our food system? We've got answers, and it has a lot to do with upcycling.

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Pursuing Better Beef

Raising beef is a complex process, but throughout the entire journey one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. Come get nerdy with us as we talk about what it takes to raise beef right.

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One Simple Ingredient, Endless Possibilities

What PNW-worthy activity makes you want to get up and GO? Hiking? Biking? Skiing? Camping? There is adventure right outside our door and all we need is the energy to make it happen. Beef is a great choice for fueling up or taking along because just 3 ounces of beef delivers about 25 grams of protein. Coincidentally, beef tastes amazing right off the grill or campfire, and your friends love it too.